Now as I watched the clip, I understand where Kris was coming from. But you can't put the blame of one label's success for the impending demise as well. Def Jam has been around as long as I've been around. You think about the early days w/ LL Cool J, T La Rock, The Beastie Boys. Then the 90's w/ Jay-Z, DMX, Foxy Brown and later on w/ Ludacris and other acts.
Now if other labels that were around wanted to get that same success that Def Jam did, then they should have did what they had to do in order to get that money. Def Jam knew the rules to the game, so they ran with it. And although most of the marquee, they're still a top notch label.
But fans aren't looking for lyrical skill, they want that simple music. Turn on the radio and what do you hear? Soulja Boy, Gucci Mane (Still don't know why he's being forced down our throats), Lil Wayne, Drake, etc. And every label or genre of hip hop has it's due time. Right now, the bubble gum rap is on the clock.